Conversion centered design, as the name suggests, is all about attracting the attention of visitors to your website by using a unique design that will help you hold them back and direct them towards performing specific actions that could lead to conversions. You can use conversion centered design on your landing page to influence visitors and boost conversion rates significantly.
Landing pages are the core of conversion centered design. A landing page, being a standalone entity, has the singular purpose of ushering your visitors toward the intended objective of business, be it the gathering of personal data or enlightening them about your product/service before taking them to the next step of your conversion funnel.
Which Areas to Focus On
The areas of your landing pages that can be improved using this conversion tool include navigation and accessibility, visuals, call to action, and the interactivity. A neat and well-organized landing page can vastly enhance the chances of success. Unnecessary text or images can give a cluttered look and may drive away potential customers even before they start navigating through your site. If your aim is to attract and direct the user-attention, avoid clutter and showy graphics. They can adversely impact the conversion rate.
Keep it Simple and Uncluttered
A tunnel-vision design on your landing page can have a greater impact on visitors but how to achieve this? Simply use graphic design that has a captivating effect. By putting the core of the message at the end of the tunnel point, you will be able to keep your visitors interested long enough for them to get the intended message. An encapsulation design that’s smartly executed will help you achieve the objective of directing the gaze of the visitor precisely to the spot you want.
Use Colors Intelligently
Using the right colors and combining them brilliantly is a crucial part of conversion centered designing. Monochromatic designing may seem dull but when executed right, can make a dazzling impression and help you grab attention. Colors are known to evoke psychological reactions in humans. Knowing more about their specific uses in influencing human minds can help in using them in designing your website and landing pages more effectively. Web designers make use of color contrasts too. On a canvas with limited color palette, a contrasting color will act as a magnet in drawing viewer attention.
Strike the Right Balance Between Content and Visuals
Another key factor in developing conversion centered design is to ensure that the design elements are kept consistent in terms of visual and content. Changing design principles may distract visitors and defeat the purpose of the landing page. Visitors must get oriented to the page in the quickest time possible so that they can get on with the task for which they are there on your website.